OllySlay it

You've got 99 problems but sleep ain’t one

Modern world distractions vie for our attention and sleep every day. In this new world, it’s not just “work” that affects our sleep quality, but many other demons that keep us up at night. From relationship issues, tech devices, expensive rituals to social distractions, the modern girl battles them all, and wins, in our new global campaign for OLLY.

A category-first, OLLY was a gummy supplement with a relaxing blend of ingredients that calms the mind for some sweet, sweet slumber. We developed vividly stylised campaign world that would help OLLY enter markets as diverse as Thailand, Singapore, Brazil and even China.

“With Olly we sell the benefit. So instead of selling biotin, we sell beauty. Instead of selling melatonin, we sell sleep. To me it was such an obvious thing to do that I can’t understand why no one had done it before.”