The place for those who
love proving the world wrong.
For the Economic Development Board of Singapore, we invited companies from all over the world to attempt their next ‘impossible’ feat in Singapore.
Long known as one of Asia’s financial and commercial capitals, Singapore’s transformation to becoming a bubbling hot-bed of innovation in the realms of aviation, bio-technology, design, gaming, medicine and sports is a story unravelling to the world faster than even we can tell it in this short piece of film that airs globally.
This campaign is a continuation of the newly minted SG brand created by our talented friends at Anak, in a first-ever effort by the Singapore government to unite the Singapore brand to tourists and investors both domestically and globally.
The campaign took a deep dive into the lesser-known personalities and their companies who's successes were made possible by Singapore.